For 24 years, I built a successful banking career. But beneath the surface, fear and self-doubt were my constant companions. Fear that I wasn't good enough, that someone would discover I was a fraud.
In 2011, I left banking to train as a Cognitive Behavioural Therapist. It changed everything.
Now I help people break free from the same patterns of self-doubt, anxiety, and the struggle with food that once held me back.
I'm a BACP Accredited Therapist and Therapeutic Coach based in Holywood, County Down. I combine evidence-based CBT techniques with compassion and practical tools to help women end binge eating, chronic dieting, and yo-yo dieting for good.
My approach supports people who have spent years caught in yo-yo dieting, emotional eating, or reliance on willpower and external plans, helping them create psychology-based, self-compassionate, and ethical approaches to weight management that are sustainable and empowering.
This isn't about quick fixes or another diet. It's about helping you reclaim your power, your confidence, and your life.
My goal is to give you the understanding and tools to manage your own wellbeing long after our work together ends.

Let's Talk About Your Journey to Food Freedom
Whether you're ready to start, have questions about the programme, or just need to know that support is available,
I'm here.
Reaching out is the hardest part. You've already done the brave thing by being here.
I typically respond within 24 hours on weekdays.
If you're tired of battling food and ready for true freedom, let's talk.
While I'm located in Holywood, I provide online support via Zoom to people throughout the UK, Ireland, and beyond. I work with people in Belfast, Bangor, Newtownards, Lisburn, Carrickfergus, and across County Down, as well as clients throughout Northern Ireland and internationally. No matter where you are, if you have an internet connection, we can work together. Online coaching is just as effective as in-person sessions.
I look forward to supporting you on your journey to food freedom.
£250 per month for 3 months
Total programme investment: £750
This includes all 16 weeks of online modules, six 1:1 coaching sessions, weekly accountability questions, and ongoing email support.
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©Deirde Coyne
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